Whether you're King of the Hill and ready to Create Your Own Movement or you want to become the next Global Brand here's absolutely the most important advice you'll get from anybody. . . .form an alliance with your competition. Yep you heard me right. Ever read the Art of War? Well I'll capsulize it for you - "Keep your Friends Close" and your "Enemies Closer"
You're good, yes? You've made it up the Hill.
But you want more. You want to be BIG. Really BIG! You want to own your space, you
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