Anthropology in the Business World

The field of anthropology has long been associated with the study of primitive tribes and exotic cultures. Margaret Mead set the tone seventy five years ago with her study published in the book "Coming of Age in Samoa." However today the practice of "urban anthropology" has developed a subset of anthropologists who are very much in touch with western civilization, not so much to study its unique social characteristics but rather to gather information valuable to businesses based on

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